About
A studio of one, on purpose.
Lara, Founder & Strategist
Branding By Lara is a strategy-first studio working between Berlin and Barcelona with B2B SaaS teams before the first marketing hire, right after the money lands.
After a decade building brands inside larger agencies and in-house marketing teams, the studio was founded on a simple belief: founders don't need another deck. They need a clear point of view, an audience that recognises it, and a system that turns it into revenue.
No account managers. No layers. You work directly with the strategist who builds the work. That's the offer.
The core
Values, in five.
Strategy Over Style
Strategic clarity first: it makes every deliverable more effective.
Cross-Border Fluency
The nuances that make brands work across European and Latin American markets.
AI Ethical Depth
For founders building AI responsibly: the AI-washing de-risked, the real substance turned into commercial language.
Senior Hands-On
You work directly with the strategist who has built brands at major companies.
Content to Revenue
Strategy connects directly to channels that drive measurable revenue.