01
Days 1 to 5
Diagnose
I audit positioning, audience, and messaging to identify barriers to growth, and surface the levers nobody else has noticed.
Audit deckOpportunity mapTightened ICP
Process
How I
work.
Four phases: a five-day read, a three-week sprint, then activation. A deliverable cadence designed so you always know what's next, what I am testing, and what it's costing you.
02
Weeks 1 to 2
Position
I build the strategic spine: ICP, value proposition, narrative pillars, messaging framework. The single source of truth.
Strategy docMessaging matrixNarrative pillars
03
Week 3
Translate
Strategy becomes assets: copy, content frameworks, visual direction. The team gets everything it needs to ship.
Asset libraryContent calendarVisual system
04
After the sprint
Activate
Launch, measure, optimise. Then I hand off, or stay on as your fractional brand lead. Your call.
Launch sequenceMeasurement modelHandoff or retainer
After activation
Handoff or stay on?
Most clients keep me on as a fractional brand lead for two to four quarters after activation, long enough to embed the system, short enough to avoid creating a dependency.
When you don't need me anymore, I will say so first. That's a promise.
Start a project →