01
Weeks 1–2
Diagnose
We audit positioning, audience, and messaging to identify barriers to growth — and surface the levers nobody else has noticed.
Audit deckOpportunity mapTightened ICP
— Process
How we
work.
Four phases. Roughly ten weeks. A deliverable cadence designed so you always know what's next, what we're testing, and what it's costing you.
02
Weeks 3–5
Position
We build the strategic spine: ICP, value proposition, narrative pillars, messaging framework. The single source of truth.
Strategy docMessaging matrixNarrative pillars
03
Weeks 6–9
Translate
Strategy becomes assets — copy, content frameworks, visual direction. The team gets everything it needs to ship.
Asset libraryContent calendarVisual system
04
Week 10+
Activate
We launch, measure, and optimise. Then we hand off — or stay on as your fractional CMO. Your call.
Launch sequenceMeasurement modelHandoff or retainer
— After activation
Handoff or stay on?
Most clients keep us on as a fractional CMO for two to four quarters after activation — long enough to embed the system, short enough to avoid creating a dependency.
When you don't need us anymore, we'll say so first. That's a promise.
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