Services

Four steps.
One spine.

Every engagement begins with The Brand Read. Everything after it is the translation of that strategy into channels that drive measurable revenue.

Brand strategy work, Branding By Lara

01

The Brand Read

A written diagnostic plus a Brand Hub your team works from. The start of every engagement.

299

Your strengths
The signals already earning trust, spelled out so you can lean on them.
Your gaps
Where the message leaks on your homepage and LinkedIn, and why prospects quietly move on.
Your Brand Hub
Guidelines ranked by commercial impact, in live documents the whole team works from.
Next step
If the read shows a deeper fix, it becomes the brief for the sprint.

02

Founder Story & Positioning Sprint

Three weeks to a message system that makes what your business does specific.

2,900

Positioning
Where you play, who it is for, and the sentence that carries it.
Founder narrative
The story buyers and investors repeat after you leave the room.
Message system
Approved lines, beliefs and proof, ranked and ready to reuse.
Translation
The words rewritten for your website, deck and LinkedIn.

03

Fractional Brand & Marketing Lead

Senior brand and marketing thinking embedded in your team, part-time.

From 1,400/mo

Hands-on senior
You work with the strategist, not an account manager.
Capped hours
Up to 20 hours a month, three-month minimum, priced to stay honest.
Scope
Positioning guardianship, go-to-market, messaging, content direction.
Exit plan
When you can run it without me, I say so first.

04

Content Systems

Follow-on retainer, only after the sprint: the message shipped consistently, everywhere.

From 900/mo

Pillars
Three to five narratives your audience will remember.
Cadence
A rhythm your team can sustain, week after week.
Formats
Carousels, essays, video, matched to where attention lives.
Measurement
The handful of metrics that tell the truth, reported monthly.

Not sure which one you need?

Start with The Brand Read. Tell me where you are; I will tell you what comes next.

Book intro call →